The term “branding” has been consigned to organizations for quite a while, today, however, practically every person has a personal brand. Relatively few of us have intentionally developed these brands, … Continue reading Build a Strong Personal Brand with these 7 Tips
Chapter Objectives Define marketing and outline the steps in the marketing process. Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts. Identify the … Continue reading Chapter 1 – Marketing: Creating Customer Value and Engagement (Revision)
See how you use marketing in your relationships, job interviews, business, and pretty much anywhere!